The Frito Kid may be back. And for a worthy cause.
Nineteen sixty-seven was an eventful year. It was the last time Toronto Maple Leafs won the Stanley Cup against the Montreal Canadiens and the year the Frito Kid made his retirement from Fritos centre stage eclipsed by a new product mascot for Fritos corn chips, the racist and fairly offensive - although unware to them at inception - stereotype of a mexican, Frito Bandito.
The Frito kid wants to use his quarters earned from the Klondike mine to make the Fritos mascot great again and thinks the campaign to Save Ketchup Doritos is just the ticket!
What is the motivation behind the Frito Kid's actions? Could it be the Kid got word from one of Kanye West's tweets at his NYFW show or a thumbs up for the campaign during a Fox News broadcast and, as the original mascot of the company, has since deemed it worthy to spearhead the initiative? Or maybe he couldn't live any longer in a world where many are still upset by his successor's job in office, the notorious and unforgettable, Bandito?
The Frito kid is known for his appearance with his cowboy attire and his golden hair tossed about on his head. He made his way in the Klondike one purchase at a time shouting pronouncements like, "Dig those chips, dig that gold, dig those chips of corn." And he always liked those who thought the same as him, "Someone else knows what's good. Another bag of Fritos, Klondike."
So how is Donald able to make America great again and why does the Kid think he could follow suit?
The origins of both public figures are rooted in the same field. How the Trumps Struck Klondike Gold was published in 2012 while the CBC as well as The Globe and Mail ran both ran articles as recent as last September on the origins of the Trump's fortune.
You may be hearing new jingles about Ketchup Doritos by the Kid if he invested his fortunes from the Fritos Klondike well. After all, he has had big brother to watch and learn how it's done.